Awareness & Education: The first step in solving this issue is one of awareness and education about the dangers of birds and glass. This is the work of advocacy groups like American Bird Conservancy, Audubon, Fatal Light Awareness Program, and Ornithologists.
Behavior Change: And lastly, a behavior shift must occur. Architects, planners, building owners must opt for bird-friendly design. Supporting policy and legislation are also crucial for this change – for example U.S. Green Building Council’s LEED Pilot Credit 55: Bird Collision Deterrence: Existing Buildings and New Construction and the formal adoption of Bird-Friendly Building Guidelines such as San Francisco’s Standards for Bird-Safe Buildings.
Solutions: The next step is that there have to be solutions to the problem; bird-friendly glass options. Solutions must be available, deliverable, affordable and able to meet other requirements of glass in buildings, such as energy efficiency and safety. This is the responsibility of manufacturers.